4 Ways to Protect Media in the Cloud

June 15th, 2021 by By Jonathan Morgan, CEO of Object Matrix

The pandemic has forced media organisations to rethink storage options. There has been a recent spike in companies adopting cloud solutions as their preferred method of storage. Entire workforces have had no option but to work from home and the cloud offers the ideal solution for remote media workflows; it’s effortless, cost-efficient, scalable and can be accessed from anywhere.

Over the last few years, companies have been steadily transitioning to a cloud-based approach, reducing costs, and simplifying the process of locating content. While there’s no doubt that cloud-based solutions offer significant benefits, the security of content may have been overlooked during the rush to migrate. With home-workers needing to access content from multiple locations, assets must be protected against unsuitable infrastructures and potential cybersecurity threats.

Cloud solutions need to perform two core functions; to deliver content efficiently to users, but at the same time prevent unauthorised external access. Let’s look at four important areas to consider when safeguarding content in the cloud.

  1. Audit your Workflows

It is vital to ensure that thorough audits are carried out to prevent unwanted remote access and protect against any security breaches. Assess all the links in your workflow chain and identify any areas that pose a threat to business continuity. Additional consideration must be given to personal equipment used by both team members working from home and freelance staff. There is always a possibility that employees are accessing files from the cloud without the appropriate firewalls, which opens the door to security risks. In such cases, asset protection must be robust enough to cope with any issues immediately. By reviewing their current workflows, organisations can better understand their needs and flag any areas which need to be addressed.

  1. Mitigate against Mistakes

Of course, mistakes can happen, which is why it is imperative to have processes in place to protect against accidental deletion or file corruption. Humans are not machines and errors are inevitable, however, responsible management can offer protection during the media lifecycle. Digital Content Governance allows companies to audit, monitor, and restrict content where necessary.

Building in layers of access privileges for different members of staff also protects the company from human error. By ensuring that access is tied to specific jobs, organisations can reduce the number of people with editing privileges but still allow visibility for other team members. Hybrid and multi-cloud solutions offer additional operational benefits, with an on-premises backup facility. Even when teams are working away from the office and open to potential mistakes, backup content can be accessed to fix errors.

  1. Plan for Disaster Recovery

When implemented and managed appropriately, the cloud offers a reliable solution for organisations. Recently, there has been more of a focus on companies not putting all their eggs in one basket. Multi-cloud deployment ensures that teams avoid the issues associated with being tied to a single platform. Cloud solutions should be non-disruptive and include automated Business Continuity and Disaster Recovery workflows, a vital consideration for remote teams. Integrating a hybrid or multi cloud approach allows for reliable data protection by enabling organisations to store some media assets in physical locations. Along with the benefit of being easy to deploy, replication solutions facilitate fast disaster recovery to ensure work can carry on. Storage solutions must provide high levels of security and encryption for maximum protection but also stay reactive to the changing needs of an organisation.

  1. Customise the Cloud

No two businesses are the same and effective storage should be tailored to an individual company’s requirements. Organisations should retain control and ownership over their content, whilst having the confidence that it can be accessed by employees. A hybrid or multi-cloud solution provides the highest level of digital content governance, enabling organisations to manage, curate and share relevant content with colleagues whether they’re in the office or working remotely. These solutions work around the requirements of the business, freeing up time, adding value and saving money. Companies can categorise their content to get the most out of where it’s stored. Deep archive assets which are only needed as a backup can be kept in lower cost on-prem storage, with regularly accessed content stays in the cloud.

Object Matrix works with organisations to deploy future-proof cloud and multi-cloud storage solutions, maximising operational efficiency and providing complete confidence in the safety of content. Putting trusted measures in place, enables valuable assets to be safeguarded and monetised. Integrating a secure, accessible, and scalable solution results in instant and unlimited self-serve access. This allows media professionals to spend more time doing what they do best, creating the content that will inspire audiences.

 

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