About Active Archive Alliance

The Problem: Difficulty managing and accessing data


  • Access and management of data throughout its life cycle is getting more complex
  • Data is growing exponentially and value of data is unpredictable
  • Data growth and cost to manage is outpacing IT budgets
  • Critical data needs to be rapidly available, secure and intact

The Solution: Active Archive

  • An active archive enables efficient access to data throughout its life
  • Active archives are compatible with flash, disk, tape, or cloud (public or private) block or object storage systems
  • They help move data to the appropriate storage tiers to minimize cost while maintaining ease of user accessibility

Benefits of an Active Archive Include


  • Automated, policy-based migration to free up primary storage as data ages, to simplify data life cycle management.
  • Data is  retrievable and searchable directly by end users regardless of
    where it’s stored.
  • Compatible with flash, disk, tape, or cloud (public or private), file, block or object storage systems


  • Effectively manage data from terabytes to Exabytes across multiple storage tiers without adding complexity.
  • Seamlessly add new storage  capacity or technologies for future growth and new use cases.
  • Data resiliency over time is the goal vs. data protection alone.

Cost Efficient:

  • Ability to automatically align data class with storage type and SLA requirements reduces TCO.
  • Optimize IT infrastructure to address data at all phases of it’s life cycle without added cost or complexity.
  • Frequency of access or policy determines  storage tier, reducing reliance on costly primary storage
  • Removes fixed data from backup set to achieve greater efficiency and cost savings.


  • Leverage the flexibility of any storage type whether the data is on premise, off premise,  online or offline.
  • Diversity of storage ensures access and eliminates risk of data loss or cyber attack.
  • Provides ability to fulfill regulatory compliance and/or internal data retention policy requirements.

AAA Board of Directors

  • Kel Pults, MediQuant

    Pults joined MediQuant in 2014, where she has been involved in virtually every facet of the operation, including partnering with developers of the flagship product DataArk® to enhance current and create new clinical modules to meet evolving client needs. She was named Chief Clinical Officer in 2018 as part of the company’s commitment to building its support for clinical data management services.

    Pults began her healthcare IT journey at Platte Valley Medical Center in 2002, when she led the transition from Siemens MedSeries 4 green screen technology to a graphical user interface (GUI) environment. This experience led to a four-year tenure with Siemens Medical (now Cerner Healthcare) as a senior clinical consultant. She left Siemens to start her own consulting company, KBP Healthcare Consulting, LLC, and was then recruited to join and become Director of Practice Services at Anthelio Healthcare Solutions. At Anthelio from 2010 through 2012, Pults’ work encompassed strategic planning for facilities surrounding electronic medical record (EMR) deployment, among other areas. Then as Director of Consulting and Clinical Informatics at RGP Healthcare, she provided consulting, clinical content, and marketing for end-to-end incident management solutions.

    Pults earned her Doctor of Health Administration and Master’s and Bachelor’s degrees in Nursing from the University of Phoenix.

  • Rich Gadomski, FUJIFILM Recording Media U.S.A., Inc.

    As Head of Tape Evangelism for FUJIFILM Recording Media U.S.A., Inc., Rich is responsible for driving industry awareness and end user understanding of the purpose and value proposition of modern tape technology. Rich joined Fujifilm in 2003 as Director of Product Management, Computer Products Division, where he oversaw marketing of optical, magnetic, and flash storage products. Previously Rich held the position of Vice President of Marketing, Commercial Products, where he was responsible for the marketing of data storage products, value added services and solutions.

    Rich has more than 29 years of experience in the data storage industry.  Before joining Fujifilm, Rich was Director of Marketing for Maxell Corp. of America where he was responsible for the marketing of data storage products.  Prior to that, Rich worked for the Recording Media Products Division of Sony Electronics. Rich participates in several industry trade associations including the Active Archive Alliance, the Linear Tape-Open Consortium (LTO) and the Tape Storage Council.  Rich also manages Fujifilm’s annual Global IT Executive Summit.

    Rich holds a BA from the University of Richmond and an MBA from Fordham University.

  • Betsy Doughty, Spectra Logic

    Betsy Doughty is the Vice President of Corporate Marketing for Spectra Logic Corporation, where she oversees channel marketing, technology partnerships, vertical marketing, PR and AR, and marketing communications. Betsy has extensive experience within the industry, supporting sales initiatives and building alliances with Spectra’s reseller and technology partners. She joined Spectra Logic in 2006 and previously held positions at the start-up Roving Planet, and SpectraLink. Betsy earned a BBA in Management and Marketing from the Price School of Business at the University of Oklahoma.

Alliance Members & Sponsors